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Call for Entries

Each year, the Pinnacle Awards recognize the best public relations programs and tactics in the Hampton Roads region.  There are two main categories in the Pinnacle competition: Public Relations Programs and Public Relations Tactics.  Each is divided by budget: $4,999 and below and $5,000 and above.

In addition to Programs and Tactics, there are three individual awards to honor members of PRSA Hampton Roads for their professional achievements in public relations. The awards are Rising Star, Member of the Year and the P. Lee Starkey Pinnacle in Public Relations (see Categories for descriptions).

There will also be Best in Show awards for submissions that receive the highest score in the Programs & Tactics categories for budgets under $4,999 and $5,000 and above. 

Submissions & Fees

Tactics and Programs entries must have been produced or conducted primarily in 2016. Entries may be submitted for more than one category; however, there is an entry fee for each category:

  • $50 for members
  • $80 for non-members
  • $25 late fee after Monday, April 24, 2017
  • No fee for individual award nominations

All entries must be submitted online and received by 5 p.m., Monday, May 1, 2017.


The 2017 PRSA Hampton Roads Pinnacle Tactics and Programs will be judged by the Tampa Bay Chapter.

The PRSA Hampton Roads Pinnacle Awards honoring individual members (Rising Star, Member of the Year and P. Lee Starkey Pinnacle in Public Relations) will be judged by a panel of Starkey Pinnacle winners from previous years.

For more information, check out the Frequently Asked Questions section of this site.

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